For individuals

Personas are used in marketing to develop target customer Identities. In marketing these personas are based on research but remain mainly ficitional. During our PERSONAmeter Workshop we have developed your persona based on your actual data. This gives you a distinctive understanding of your own demographic and psychographic metrics, on who you are and where you stand right now. As you progress though life we take another look, seek for updates and adequate persona adjustment to give you a new direction.

What is different and unique about you? The elaboration of the unique selling proposition is a central result of this workshop. It helps you to communicate your own professional persona in relation to the ideal job in a clear and concise way.

Your future career is like sliding doors. It’s all about the choices you make today that will determine a correlated outcome in the future. Let us help you gain clarity on your career journey by mapping your top priorities and keeping you flexible as you fly along.

Persona can provide with concipation some tripping hazard and might require a basic change of perspective and methods in an Organisation. The combination of Persona with your USP and Jobs-to-be-done is an optimised way to compensate this view by using a pragmatic approach to satisfy the necessary and targeted requirements and needs of a function. Also it takes into accout that as people develop or circumstances change we need to adapt and seize opportunities to better serve ourselves, our clients and the corporations we work for.

Step out of the classic two dimensional mindset and plan your career as you go.